The study said that of the two ports now able to take big cruise ships, Invergordon does a big trade in bus tours in search of Nessie, while at Greenock, there is no tour offered of Burns country or a golf trip to Turnberry, so one big attraction is the fish and chip shop near the dock gates.

BBC: Scottish cruise passengers could hit one million

Though the big shopping budgets of many Chinese tourists are sustaining the growth of the luxury-goods industry, the bus tours that escort most middle-class Chinese tourists in Europe usually book them into budget motels on the outskirts of Paris.

WSJ: LVMH to Mix Luxury and Tourism in Paris